Ayah F. Albokhari

Ayah F. Albokhari is the Chief of Protocol & International Affairs at the Saudi Federation for Cybersecurity, Programming and Drones, with extensive experience leading protocol and international delegation operations for some of Saudi Arabia’s most prominent global platforms, including LEAP, Black Hat Middle East & Africa, and Cityscape.

Her academic background in Luxury Brand Management has strongly influenced her approach to protocol. The principles of luxury — attention to detail, personalization, consistency, anticipation, and experience — have become an integral part of how she approaches high-level hospitality and international engagement.

Having worked extensively across Saudi and international environments, Ayah brings a strong understanding of both Saudi cultural identity and international expectations. This intersection has shaped a style of protocol that is globally fluent while remaining unmistakably Saudi.

For Ayah, receiving an international delegation is about more than managing protocol correctly. It is an opportunity to make guests feel at home, while allowing them to experience the warmth, generosity, sophistication, and beauty of Saudi Arabia.

Her work reflects a belief that modern protocol is not simply about ceremony — it is about how a country presents itself, how a guest experiences it, and what they remember when they leave.