Connecting the World to Saudi Arabian Buyers
Connecting the world to Saudi Arabian buyers has never been more dynamic. The 5th Annual Congress further elevates its standing as a premier global platform, convening an expanded ecosystem of luxury travel and hospitality leaders to cultivate bespoke partnerships, high-value networking, and forward-looking industry intelligence.
Saudi Arabia’s outbound travel market is advancing at a remarkable pace, fuelled by rising affluence and an increasingly discerning appetite for elevated, highly curated experiences. In 2026, outbound spend is projected at SAR 115 billion (US$ 30.7 billion), with 12.3 million international trips and an average spend of US$ 5,000 per traveller, rising to US$ 10,000–12,000+ for UHNW segments. Luxury remains a defining hallmark, with 73% of Saudi travellers opting for 4- and 5-star hospitality, alongside accelerating demand for private villas, branded residences, and wellness-led sanctuaries. The market is further shaped by robust growth in wellness tourism, the rise of multi-generational journeys, expanding private aviation usage, and the rapid adoption of AI-driven travel planning—reflecting a sophisticated, digitally fluent, and experience-centric traveller profile.
Why Saudi Arabia
The Saudi Connection – Outbound Travel Meets Global Opportunities
The Kingdom of Saudi Arabia, while being the largest economy within the Middle East and North Africa, is one of the most extraordinary and diverse destinations in the world and is undergoing a massive economic transformation in lines with the Saudi vision 2030.
-
01
Saudi Arabia’s outbound travel sector is witnessing remarkable expansion, with spending reaching SAR 103.8 billion, equivalent to approximately US $27.7 billion.
-
02
The number of outbound trips is expected to rise sharply, with projections estimating 11.6 million trips by 2025.
-
03
The average spend per outbound trip is US $4,800, while High-Net-Worth Individuals (HNWIs) spend significantly more—around US $9,200 per trip.
-
04
Saudi Arabia is becoming a major global hub for luxury consumption, driven by a wealthy population and a growing preference for lifestyle-focused, experience-rich living. As of 2024, the Kingdom is home to over 210,000 high-net-worth individuals (HNWIs) and nearly 60 billionaires.
-
05
Saudi travellers are driving global luxury travel trends, showing strong preferences for private jets, yacht charters, 5-star resorts, bespoke itineraries, and high engagement in wellness, fashion, and medical tourism.
-
06
Saudi Arabia is a growing force in global luxury consumption, with over 210,000 High-Net-Worth Individuals (HNWIs) and nearly 60 billionaires as of 2024, driven by a wealthy, experience-focused population.
-
07
A new generation of affluent, globally connected Saudis is redefining luxury — prioritizing experiences like travel, dining, and fashion over traditional products.
The Concept of the Event
What will happen at the conference Who will attend What format is being used
?
Scheduled for 15–16 September 2026 in Riyadh, the KBLT Congress is an invitation-only B2B platform uniting global luxury travel suppliers with 100+ serious Saudi buyers. Focused 1:1 meetings and high-level discussions create a boutique environment built for impactful partnerships.
The platform highlights key Saudi outbound trends, from wellness and halal travel to experiential and multigenerational demand, positioning KBLT as a strategic gateway for brands looking to build long-term relationships in the Kingdom.